Nature lovers home that would be perfect for Bear Grylls to go under the hammer

first_imgPerfect for outdoor living.It will go to auction on-site on Saturday, June 23 at 11am through Ray White — Ascot.Over in Windsor a simple yet stylish three-bedroom home at 7 Swan Terrace is being marketed for its potential. Get back to nature.Owner Ray Sparks said the natural look came about after several years of renovating.“It’s a seriously peaceful house,” Mr Sparks said. The home is set to go to auction on-site on Saturday, June 23 at 1pm through Ray White — Ascot. Location location.The 1920s era home was originally a workers cottage and according to agent Ian Cuneo there was a fair bit of interest from young couples and investors. “We’ve marketed it as entry level for the area,” Mr Cuneo said. The home will go to auction on-site on Saturday, June 23 at 3pm through Ray White — Ascot.Happy bidding. Video Player is loading.Play VideoPlayNext playlist itemMuteCurrent Time 0:00/Duration 10:02Loaded: 0%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -10:02 Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedQuality Levels720p720pHD432p432p270p270p180p180pAutoA, selectedAudio Tracken (Main), selectedFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window.This is a modal window. This modal can be closed by pressing the Escape key or activating the close button.Close Modal DialogThis is a modal window. This modal can be closed by pressing the Escape key or activating the close button.PlayMuteCurrent Time 0:00/Duration 0:00Loaded: 0%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -0:00 Playback Rate1xFullscreenJune, 2018: Liz Tilley talks prestige property10:02 60 Northview Outlook MoorookaA WOODEN wonderland that was described by its owner as the home that “Bear Grylls would love to live in” is just one of the interesting homes going to auction across Brisbane over the weekend.The home at 60 Northview Outlook, Moorooka has a back to nature type theme with a strong use of exposed wood and earthy colours inside and out. center_img Old school architecture with a modern build.“There are some people that think it is original Queenslander stock,” Mr Warat said. “It’s been extremely well kept by the owners.”The home includes a landscaped garden and an expansive veranda. The owners liked the natural look.More from newsParks and wildlife the new lust-haves post coronavirus18 hours agoNoosa’s best beachfront penthouse is about to hit the market18 hours agoIn Coorparoo a historical looking family home offers more than meets the eye.The four-bedroom home at 18 Glyn St has the look of a colonial Queenslander, but according to agent Damon Warat it was actually a modern build that was designed to emulate the classic look.last_img read more

State FAs Ready for Elective Congresses

first_img*Protest rocks Nasarawa FA electionEmmanuel Ukumba in LafiaElections into the Executive Committees of the Football Associations in the 36 States and the FCT will hold as from next week. However, all is not well in Nasarawa as protests letters are flying over the composition of the electoral committee constituted to conduct election into the association.The first stop will be Rivers State, where the Elective Congress has been set for Port Harcourt on Thursday, 30th January, before Ogun State takes the baton a week later on 6th February and Kano State follows three days after, on 9th February.Elections will hold in Niger and Ekiti states on 9th February, while FCT will be the next on 11th February and Kebbi State will take its turn on 12thFebruary.Benue, Zamfara and Plateau States will hold their elective congresses on 13th February. Kwara State will take the stage on 14th February and Nasarawa State will be the next on 15th February.Bauchi, Kaduna and Kogi States have all opted for 19th February, with Gombe and Osun States in focus on 20th February and Imo and Taraba States to follow on 21st February.Yobe States will hold its elections on 23rd February while Ebonyi State has fixed 26th February for its own congress.Meanwhile, a contestant in the upcoming Nasarawa FA election, Ibrahim Shigafarta, has kicked against the composition of the electoral committee in a protest letter he personally signed and made available to journalists on Sunday in Lafia.Shigafarta alleged that the membership of Abdulhamid Babanrabi in the electoral committee was a gross violation of fairness, justice and due process in the electoral process because Babanrabi is also currently the secretary of the Nasarawa FA making it difficult to not to see him as unbias or trust his actions in the electoral process.He added that the fact that Babanrabi was appointed as secretary of both the FA and electoral committee by the state FA chairman, Muhammed Alkali, and the fact that the chairman is also contesting in the election makes it extremely difficult that the process will not be swayed to favour the incumbent chairman and his supporters.But the Nasarawa FA chairman, Muhammed Alkali, said Babanrabi was appointed as a member and secretary of the electoral committee because as stipulated in the Nigeria Football Federation (NFF) statues with regards to elections into FAs across the country.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegramlast_img read more

Rain Halts Activities at Lagos Open

first_imgThe incessant rainfall yesterday forced the organisers of the yearly Lagos Open Tournament to cancel all the Main Draw matches lined up at the Lagos Lawn Tennis Club.International Tennis Federation (ITF) Supervisor, Iain Smith, noted that the rainfall caused the unprecedented change of plan.As at the time of compiling this report, Nigeria’s Sylvester Emmanuel was almost done with his second qualifying match against Emmanuel Jebutu which he was leading 6-3, 1-0. Other Nigerian players not guaranteed a place in the second round include Matthew Abamu, Mohammed Mohammed, Christian Paul and Emmanuel Ochei, all of whom were yet to complete their matches.In the Women’s Singles main draw today, Oiza Yakubu will take on Riya Bhatia from India; Barakat Oyinlomo Quadre, is scheduled to face Patience Onebamhoin; Aanu Aiyegbusi, who takes on Blessing Samuel among others.Yakubu, who has a very big task ahead of her, has promised to “play my game and see where it leads me” as she dares the Indian ranked 499 in the world.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegramlast_img read more

ESPN analyst Mike Tirico voices approval for restoration of No. 44 to Syracuse football

first_imgSince Syracuse University’s announcement on Tuesday that the school would restore its legendary number 44, there has been controversy about whether or not it was the right decision, and what “restoration” means for the number. See a full time-line of events here.Mike Tirico, a 1988 Syracuse graduate and ESPN/ABC announcer of college basketball and the NBA, shared his own thoughts with The Daily Orange on how SU should use the number 44.The un-retirement of number 44:I have no problem with (SU Athletic Director) Pete Sala doing this because, to me, the two people who matter in this story – Jim Brown and Floyd Little – blessed it. Who am I to say that they shouldn’t do it?When (SU) retired it, I thought it was a nice honor, but when you think about it, the number doesn’t do us any good hanging up at the Dome.AdvertisementThis is placeholder textIt can have the same purpose of honoring those guys on the field. Honor the individual and hang their jerseys…with their name and with the number 44 should hang in the (Carrier) Dome, Brown, Little, (Larry) Csonka, (Ernie) Davis. If it were me, I’d hang one more 44 for (basketball player) Derrick Coleman, too.What Syracuse can learn from Ole Miss:The way Ole Miss uses number 38 to honor Chucky Mullins…is a great way to go about it.(Editor’s note: Mullins was paralyzed in 1989 after a collision during a game and died nearly two years later. The team awards number 38 to the player who ‘best represents Ole Miss football’ each year.)I haven’t covered Ole Miss since 1997 – 18 years – but whenever I see Ole Miss play, I look for 38 because I know that kid has proven that he’s special.That’s what a legacy truly is about. It’s yesterday inspiring today. Your future players can strive toward tomorrow.That’s how we maximize 44 on campus.How Syracuse can use number 44:The best use of the number is to be awarded…to a different player every year who exemplifies what that number 44 stood for…Regardless of position. Not the best player, but the player who best represents Syracuse football.You’d have to ask Floyd or Jim this question, but I think it does them more honor to have their ideals represented every year.If I’m watching the game and see the number 44 out there, I can tell my kids, folks who weren’t around to see those three guys play, all about what those guys were and what they meant. Every time you watch Syracuse play, you’ll see 44 on the field and that represents the best of the legacy and the guys who wore it before.We all want what’s best for the program and this is a compromise of saluting everyone involved.Why freshman shouldn’t be allowed to wear number 44:Bestowing the number on an incoming freshman puts a lot of pressure on someone.(Editor’s note: Class of 2016 commit, running back Robert Washington, has been linked to the “Restore 44” movement. His father said Tuesday they were both “shocked” by the restoration announcement.)But if that guy comes in and proves what he is – in your house, for a year, and that he represents what that number represents – then he’s earned it.What if you recruit two great players? One gets it and the other doesn’t? Doesn’t it become a pawn in recruiting that way?If you’re a big time recruit, the number’s available. Just come here and prove you deserve it.How Syracuse can make even better use of the number:I would think about taking 44 and advancing that legacy to every sports team we have. Wouldn’t it be awesome if every Syracuse team had a 44?Someone who wasn’t a freshman, but had been on campus and – through their play, the person they are and how they’ve acted – may become worthy of wearing the number of honor on our campus. Each coach runs their own program and chooses someone each year.That’d be a unique honor no other school has.Donovan McNabb’s tweets: Everybody is entitled to their opinion.I’m sitting in Ann Arbor right now at home and McNabb had as good of a day as any Syracuse player has ever had in Michigan Stadium. He has a right to be a voice at this table. Comments Published on May 21, 2015 at 10:57 pm Contact Sam: | @Sam4TR Facebook Twitter Google+last_img read more

No. 20 Trojans travel to take on No. 19 Utes

first_imgThe high-flying USC offense will face a tough test this Saturday night when the team hits the road to face the stingy Utah Utes. The No. 20 Trojans (5-2, 4-1 Pac-12) hammered Colorado 56-28 last Saturday behind a record-setting day from redshirt junior quarterback Cody Kessler. Kessler and his teammates will have their work cut out for them in Salt Lake City, however, against the Pac-12’s second-best scoring defense.Hold down the fort · Junior defensive end Leonard Williams will be tasked with slowing down Utes running back Devontae Booker, who rushed for 229 yards in Utah’s game against Oregon State last week. – Mariya Dondonyan | Daily TrojanThe No. 19 Utes (5-1, 2-1), owners of an upset win over then-No. 8 UCLA on Oct. 4, allow just 21.7 points per game, and are a one-point loss to Washington State away from being undefeated. The team is coming off of a double-overtime victory over Oregon State last Thursday night, leaving them two extra days to prepare for head coach Steve Sarkisian’s Trojans. For his part, Sarkisian acknowledged that Utah should be a tough opponent.“They’ve always been very good on defense,” Sarkisian said. “They’ve always been aggressive. They’re doing it their way and its been successful for them thus far.”The Utes’ impressive defense is anchored by the two-headed monster of defensive end Nate Orchard and outside linebacker Jared Norris. Norris is the Pac-12’s second-leading tackler with 58, good for an average of 9.7 per game. Orchard, a blue-chip NFL prospect, is second in the conference in sacks (10.5) and third in tackles for loss (13). Linebacker Gionni Paul, a transfer from Miami, has also made an impact after missing the first two games of the season. Following a 14-tackle effort in a road win over Michigan — his first game in a Utes’ uniform — Paul was named Athlon’s National Defensive Player of the Week. Sarkisian has no qualms about Utah’s defensive strategy.“They’re just committed to rushing the passer,” Sarkisian said. “Their defensive ends are going to go and sack the quarterback. That’s their intent, and they’ve got talented guys. We have to have a good gameplan in place to neutralize their scheme and try to limit their confidence.”If the Utes are a force without the ball, they have been anything but with it. Quarterback Travis Wilson, who overcame career-threatening concussion issues to return to the team this season, is struggling to regain his old form. Backup Kendal Thompson, who replaced Wilson in the team’s win over UCLA, has performed only slightly better. The pair owns a 58 percent completion percentage, the worst in the Pac-12, and averages only 191.8 yards per game through the air, good for second-worst in the conference. Though Utah head coach Kyle Whittingham named Wilson the team’s starter for Saturday’s contest, the Trojans know that they should be ready to face Thompson at any point.“[Thompson and Wilson] both like to run,” sophomore linebacker Su’a Cravens said. “They do the same type of things with both QBs. We just gotta be ready to play. We’re going to stick to what our gameplan is and execute.”The Utes’ saving grace on the offensive side of the ball has come in the form of running back Devontae Booker. The Sacramento, California, native is the Pac-12’s third-leading rusher — behind only USC redshirt junior Javorius “Buck” Allen — with 742 yards, good for an average of 123.7 per game. Booker torched Oregon State for 229 yards and three touchdowns last week, including the game-winning score in double overtime. Stopping Booker will be crucial for the Trojans, who have already given up 12 rushing touchdowns this season.“I think [Booker]’s a great running back,” senior linebacker Anthony Sarao said. “You have to stop that run, a lot of teams like to run the ball when they’re at home. We can’t have just one guy trying to make one tackle.”Sarkisian noted that the Utes have come into their own as a power running team.“[Utah] has kind of philosophically changed from year to year,” Sarkisian said. “They’ve got some really quality minds with a great deal of experience on the offensive side of the ball. They found a niche to be a downfield running team this year.”USC leads the all-time series 9-3, with the Trojans’ last loss to Utah coming in the 2001 Las Vegas Bowl. This year’s matchup will kick off from Rice-Eccles Stadium at 7 p.m. PST on Saturday night. Cravens played down concerns that the Utes’ notoriously loud home crowd could be a factor, especially for younger players.“I love a big crowd, especially in an away game like this,” Cravens said. “I love when the crowd’s booing us and when it’s loud. I’m going to talk to the freshmen and tell them, ‘Don’t let the crowd get you, just play your game.’”last_img read more

Hoornstra: Baseball Hall of Fame adding two more DHs, but it isn’t that easy

first_imgMichel compared DH-ing to pitching by its nature.“A starting pitcher only gets to throw once every five days,” he said. “If you’re a starting pitcher, you have a poor outing, you have to wait five days? That’s an eternity. That’s a lot of time to be optioned, time for the media to write stories before your next start. It can be brutal. If you’re a reliever, expected to get one or two hitters out, who knows when you’re going to get your next opportunity?”At least pitchers are developed as pitchers in the minor leagues. They get practice filling in the down time between their appearances in a smaller setting, where the stakes are relatively low. The same goes for players at every position – catchers, infielders, outfielders. Once they’re drafted, teams have a reasonable idea of what to expect because scouts have already identified their strengths and weaknesses at that position. A robust player development department can address those weaknesses and help a prospect climb the minor-league ladder.The role you play upon making your big league debut is a role you’ve rehearsed for years – unless you’re a designated hitter.“Nobody’s drafting a DH,” Michel said.“You’re never going to get an organization to do this because you’re minimizing value,” he said, “but it’s probably in the best interest of the organization to develop DHs. All the time that would be spent fielding … it would be such a risk because there’s so much value defensively. If I went to somebody in the organization and brought up that thought, I’d probably get laughed at – and rightly so, because we’re trying to maximize value.”A designated hitter must hone his routine in the best league in the world, having already honed a different routine just to get there. Baines was primarily a right fielder until he turned 28. Thomas was primarily a first baseman until age 30. Albert Pujols made 12 starts as a DH during his time with the St. Louis Cardinals; as an Angel, he’s made 535 starts at DH since he turned 32.“There’s no written way on how to DH,” said Shaun Larkin, the Dodgers’ coordinator of skill development. “Edgar Martinez and Harold Baines, it took them a long time to get to their process: what they go through physical prep-wise to get to their at-bat. And how Edgar Martinez did it is going to be different from how guys today do it. It’s a skill you work on by trial and error, finding your own individual process. Finding that right routine in a new position – really, a new role – is something guys need to work through. The gravity is heavier than people think.”Perhaps if the National League adopts the designated hitter rule too, it will spur more innovation for drafting or at least developing players to fit the position. It’s a fairly uncharted frontier. On a weekend when Cooperstown will triple its DH membership, there are still few role models for what an elite DH looks like. “I don’t know if a lot of people think about that, but it does take a lot of work,” Martinez said. “As a DH, something that can affect the performance is that you have so much more time to think when you’re not doing well. That really makes it even worse. It really hurts the performance. When things are going bad, you just have to find a way to change your mentality and stay positive. You have to work on hitting even more to make sure that you’re consistent.”Martinez devoted an entire chapter of his autobiography (“Edgar,” co-authored with Larry Stone, was released in June) to the mental side of baseball. He became obsessed with it after he committed four errors at third base in a game against the Orioles in 1990. He visited the self-help section of a bookstore. He practiced visualization techniques. He recited mantras. “I learned how to harness the power of the mind and put it to work for you in a positive way,” Martinez writes, “rather than letting negativity and doubt fester and bring you down.”Martinez had already undergone the intense mental preparation he needed to thrive as a DH before it became his primary position. When injuries to both knees had sabotaged his mobility in the field, in 1995, Martinez transitioned off third base. He had been a defensive dynamo in the minor leagues, but at age 32 he became a full-time hitter. Martinez amassed 46 of his 68 career Wins Above Replacement after that.The stories of Martinez, Baines, Thomas and Ortiz are instructive for explaining how a DH succeeds. They cannot tell us why so many fail, why being merely an “average” DH guarantees you won’t last long in the major leagues. To get a better sense for the everyday struggle of the position, I asked a pair of experts in sports psychology.“It’s definitely like a double-edged sword,” said Dr. Jesse Michel, the Houston Astros’ mental skills coordinator. “When you’re going well, it’s great. You just can’t wait for your next at-bat. If you’re a DH and that’s the only way you can contribute to your team, if it’s not going well it’s anguish. It’s just a mental grind. That’s the only way you can contribute. And if you’re not living up to your expectations, if you have a rough couple games, it’s like everyone’s looking at me and the one thing I’m being expected to do, I’m not producing.” From the time the American League first allowed designated hitters in 1973, another 41 years passed before the first DH was inducted into the Baseball Hall of Fame. Frank Thomas will finally get some company this weekend when Edgar Martinez and Harold Baines join him in Cooperstown, New York.Three Hall of Famers in 46 years is a powerful testament to the challenge of DH-ing. Here’s another: Only 20 men have batted 1,000 times in their career with more than half coming as a DH. Shohei Ohtani might join the club sometime next year. Play two full seasons as a DH, retire, and you’ve done something only 20 major leaguers have done. Only four have done it at a Hall of Fame level; David Ortiz can begin writing his induction speech for the summer of 2022.“Obviously it’s a position,” Martinez said via telephone on the day he learned of his Hall of Fame induction in January. “The DH can help the team like any other position.”Yet even closers have historically enjoyed longer shelf lives than designated hitters. If DH-ing is as simple as it seems, why haven’t more players made a career of it?center_img Newsroom GuidelinesNews TipsContact UsReport an Errorlast_img read more

Nemanja Bilbija signed for South Korea’s Gangwon

first_imgOne of the best players of the BiH Premier League in recent years Nemanja Bilbija has officially left Zrinjski and will continue his career in South Korea’s Gangwon.This brilliant offensive has finally made a, and even having several offers on the table, he has decided to accept the one from Korea. He arrived early this morning in South Korea where he officially signed a contract with Gangwon.“I am happy to arrive to this league, and I have special gratitude to my new team. I believe that I will quickly and easily adapt to the new environment and I promise I will do my best to make the better result,” Bilbija stated at the official ceremony.Bilbija arrived in Zrinjski in 2016, and in the following three seasons he managed to become the champion of BiH with “Plemici” three times. He was affirmed as one of the best players of the Premier League in BiH, and this season he scored 14 goals in 16 matches.In addition to Zrinjski, Bilbija has played for Borac, Sarajevo, Split and Vojvodina in his career so far, news portal writes.last_img read more

PBC Schools Introduce New Menu Items, Free Breakfast for All

first_imgThe days of bad cafeteria food may be coming to an end.The Palm Beach County School District is set to introduce new items on their menu, and some students had a chance to taste test the offerings before their big debut on the first day of school.The new items include chicken parmesan sandwiches, crispy mandarin chicken salads, seasoned red beans, fiesta omelets, and falafel.Allison Monbleau, the District’s Director of School Food Service, says that her team is also working with local farmers so that when items get picked, they get to a distributor and then to the schools that same week. She adds, “They’re getting fresh corn cobbettes, fresh green beans, strawberries; we try to do that throughout the whole school year so at least once a week we have something on the menu.”This year, the district is also expanding the dinner program, which offers a five component meal at some schools before students go home for the night.Free breakfast is also available for all students, regardless of financial need.The first day back to school in Palm Beach County is Monday August 12.last_img read more

Florida Gov. Ron DeSantis gives coronavirus update

first_imgOn the same day that Florida set a record for the most newly reported COVID-19 deaths in one day, Gov. Ron DeSantis said the state is “trending in a better direction.”“Obviously, we would love to have zero deaths,” DeSantis said during a news conference at Holmes Regional Medical Center in Melbourne on Thursday. “If we could do that, we would want as few as we can.”WATCH NEWS CONFERENCE: On Thursday, Florida tallied 173 newly reported COVID-19 deaths, a record one-day increase for the state, bringing the total number of deaths to 5,518.DeSantis said the public shouldn’t be mislead by that number, claiming those deaths could date back several weeks, even months.“When the state reports that, that’s not saying that those deaths occurred last night,” DeSantis said.Without addressing the death rate any further, the governor claimed Florida’s COVID-19 positivity rate has stabilized and the state is seeing positive trends.“We’re definitely trending in a better direction,” DeSantis said. “I do think South Florida is definitely stabilized and I think Miami is showing some signs of improvement.”SPECIAL COVERAGE: CoronavirusAccording to the latest numbers from the Florida Department of Health on Thursday, there are 389,869 confirmed cases of COVID-19 in the state, an increase of 10,250 cases from the day before.Despite that, the governor said Florida is seeing a drop in COVID-19 emergency department visits.“It’s less than half, the last few days have been less than half of what it was the last week of July. That is a positive trend,” DeSantis said. “That said, you can have infections drop, you can have new hospital admissions drop, but you still have folks that are currently hospitalized. That’s just the reality. And I think the outcomes are much better today than they were as a percentage in March and April, particularly compared to other parts of the country.”last_img read more

Companies walk a tricky line with endorsements

first_imgby MAE ANDERSONAssociated Press Writer Nike forgave Tiger Woods after he apologized for cheating on his wife. It welcomed back Michael Vick once he served time for illegal dog-fighting. But the company dropped Lance Armstrong faster than the cyclist could do a lap around the block. What’s the difference? A marketer’s prerogative.The world’s largest clothing and footwear maker has stood by athletes through a number of scandals over the years, but this week it became the first company to sever ties with Armstrong in the wake of allegations that he used illegal drugs to boost his performance during his 20-plus year racing career.At least five other companies followed Nike’s lead, highlighting the tricky relationship that evolves when marketers sign multimillion-dollar deals with celebrities and athletes to endorse their products. Everything a celebrity endorser says and does could negatively impact the company he or she represents. And when something goes wrong, companies act as the judge and jury when deciding whether to continue those deals. They consider everything from the offense itself to the fallout.“The tighter the association and the more intimate the relationship, it can sort of be like breaking up a marriage,” said Allen Adamson, managing director of branding firm Landor Associates.Endorsement deals have been around for decades. The value of such deals are a closely held secret, but companies often shell out millions of dollars for celebrities to wear their shoes, use their equipment or appear in their commercials.The practice is even more common in the world of sports, where companies are willing to do almost anything to have their brand associated with the high performance of a top athlete. Think: The endorsement deal between sneaker maker Adidas and soccer player David Beckham or a deal to have Olympic Gold medalist Gabby Douglas appear on a box of Kellogg’s Corn Flakes.Companies typically add a “morals clause” to the deals. The specific language can vary, but the clause basically allows a company to cancel the contract if a celebrity does something that reflects poorly on the brand — or the celebs themselves.History is dotted with companies dropping celebs after public mishaps. In 1986 the American Beef Industry Council dropped actress Cybil Shepherd as its spokeswoman after she told an interviewer that she tried to avoid red meat in her diet. And in 2007 Verizon severed ties with singer Akon after he drew widespread criticism for a sexually charged dance onstage with a 14-year-old girl during a spring concert in Trinidad.“It’s really hard to know today when an issue will spin out of control or just go away,” said Adamson, the branding expert. “The cost of a celebrity endorsement is huge, so pulling the plug is a really big decision.”Sometimes letting go of a celeb can cause a company more problems. For example, apparel and underwear company Hanesbrands dropped Pittsburgh Steelers running back Rashard Mendenhall from its lineup in 2011 after he made controversial remarks about the death of Osama bin Laden and the Sept. 11 terrorist attacks over social media web sites. Mendenhall now is suing the company and seeking $1 million for breach of contract, claiming Hanesbrands wrongly terminated him. The case is still being heard in the U.S. District Court in North Carolina.Perhaps no other company is better known than Nike for its history of having to decide the marketing fate of its celebrity endorsers. The company with the popular “Just Do It” slogan has been endorsing athletes for most of its 48-year history.When Nike was founded in 1964, it first got attention by providing shoes to runners. Its first official endorsement was the late-runner Steve Prefontaine in the early 1970s. Nike’s most high profile endorsement came in the 1980s when it inked a deal with former professional basketball player Michael Jordan. The deal is widely seen as one of the most successful endorsements of all time.Nike, which is based in Beaverton, Ore., now spends millions each year on endorsements. Of the $7.4 billion it spent on advertising, promotions and endorsements in the fiscal year that ended in May, 11 percent or $800 million, was for endorsements. That included its sponsorship of activities such as college and professional sports teams.As a result of its large investment in endorsements, Nike has had to make some tough decisions over the years. It stood by Woods after the golfer admitted to a string of infidelities and had a brief stint in a rehab treatment facility for sex addiction. Nike even made a TV commercial that alluded to his problems, with Wood’s deceased father’s voice saying: “Did you learn anything?”Similarly it stuck by the Los Angeles Lakers player Bryant in 2003 after he was arrested on sexual assault charges that were later dropped. Nike, however, didn’t use the basketball player in advertising again until 2005.In the case of Vick, Nike signed the NFL quarterback to a contract during his rookie year in 2001, but ended that pact in August 2007 after he filed a plea agreement admitting his involvement in a dogfighting ring. Then the company re-signed Vick, who now plays with the Philadelphia Eagles, in July 2011. Nike said at that time that it didn’t condone Vick’s actions, but was supportive of the positive changes he had made to better himself off the field.In the latest incident, Nike on Wednesday said that it would end its relationship with Armstrong, a week after the U.S. Anti-Doping Agency released a massive report that detailed allegations of widespread doping by Armstrong and his teams when he won the Tour de France seven consecutive times from 1999 to 2005.The move by Nike followed Armstrong’s decision earlier on Wednesday to step down as chairman of the Livestrong cancer-fighting organization he founded. Armstrong, a 41-year-old who earlier in his career had overcome life-threatening testicular cancer, retired from cycling a year ago and announced in August that he would no longer fight the doping allegations that have dogged him for years.Other companies quickly followed Nike. The beer company Anheuser-Busch, health-club operator 24 Hour Fitness, bike manufacturer Trek Bicycle and athletic products maker Honey Stinger all dropped Armstrong. Meanwhile, Oakley, a sunglass maker, said it would withhold judgment until the International Cycling Union decides whether to challenge the USADA’s findings.Steve Rosner, partner at sports marketing firm 16W Marketing in East Rutherford, N.J., estimates that Armstrong could have lost as much as $30 million in present and future endorsement deals, goodwill ambassador relationships and corporate speaking gigs.Nike declined to comment on its endorsement deal with Armstrong or why it ended the relationship other than to say in a statement it released on Wednesday that it made its decision based on “seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade.”Marketing experts said the likely reason Nike dropped Armstrong boils down to the fact that the cyclist’s alleged actions directly related to his sport.“Nike is about ‘just doing it’ and that doesn’t mean drugs,” said Atlanta-based marketing consultant Laura Ries. “It means hard work and ethics. And this flew in the face of it.” GOLD MEDALIST—Olympic gymnast Gabrielle Douglas appears at an autograph-signing event at the Nintendo World Store in Rockefeller Center, Sept. 25, 2012 in New York. (AP Photo/Starpix, Kristina Bumphrey) last_img read more