Vector Puts the Art in Smartwatch

first_imgMP3 player. Smartphone. Tablet. Phablet. Laptop.Like any gentleman alive in the year 2015, you probably have at least two of the above. If you’ve been paying attention to tech news, you know that today’s developers are trying to add smartwatches to that list. We think that’s just fine; however, it’s important to be smart about one’s smartwatch purchase. That’s why we’re excited for the two new smartwatches from Vector Watch.Vector — which is helmed by former Timex CEO Joe Santana — offers solutions to several problems facing smartwatches. Considering how new smartwatches are, they probably won’t be replacing your other mobile devices anytime soon. Until then, the smartwatch will be just another screen that absorbs your time. Vector’s efficient smartwatches, on the other hand, are designed to make your life simpler and sleeker.Most smartwatches are also plagued by the embarrassment factor — in a recent poll, 35 percent of respondents said they would feel embarrassed or self-conscious wearing wearable technology. To this, we say, just look at the Vector watches — would you be embarrassed to wear that? These look like million-dollar watches from the future, yet they only cost $199 and $349.The Luna boasts a 44mm stainless steel case topped with hardened mineral crystal, while the Vector Meridian has a rectangular 40.5mm case. For either watch, you can choose between a solid stainless steel bracelet, a lined leather strap, or a silicon strap.Related: The Manual Wind: 3 Worth it Watches for Under $500If the sleek, minimalist aesthetic doesn’t woo you, the functionality will. Vector’s smartwatches present relevant information when you’re at work, at home, sleeping, or exercising; and can track calorie expenditures, steps, and sleep quality. These smartwatches also come with classic watch features, including a stopwatch, countdown timer, chronograph, and multiple alarms.Both watches have an extraordinary battery life of up to 30 days — compare that with the two days of most Android smartwatches and the Apple Watch’s 18 hours. They’re also water resistant up to 50 meters, with a rating of 5 ATM. These beauties are technologically and aesthetically sophisticated, and we can’t wait to try them out.The Vector Meridian ($199) and Vector Luna ($349) are now available for pre-order, and will be released summer of 2015. Editors’ Recommendations The Best Travel and Adventure Documentaries on Netflix Right Now 10 Best Crime Documentaries on Netflix Right Now 12 Best Seiko Watches for Men, From Flashy to Functional Affordable Watch Hunting: 10 Best Timex Watches For Men The Best Documentaries on Netflix Right Now last_img read more

Canadian brands use Donald Trumps bombastic personality to appeal to Americans

Republican presidential candidate Donald Trump speaks at Saint Anselm College Monday, June 13, 2016, in Manchester, N.H. Trump attacked Hilary Clinton by name in his speech in the aftermath of the Orlando shooting. Clinton did not mention Trump by name in her speech an hour earlier. During the national security speech, Trump repeatedly criticized Clinton’s immigration plan, her attempts to tighten the nation’s gun control laws and for not using the phrase “radical Islamic terrorism” when describing recent attackers. (AP Photo/Jim Cole) Canadian brands use Donald Trump’s ‘bombastic personality’ to appeal to Americans TORONTO – Canadian companies are cashing in on so-called anti-Trumpism in the United States, offering our neighbours to the south an escape plan should Donald Trump win the presidential election in November.Come to Canada.It’s a smart move, says one marketing and advertising expert who sees only benefits for firms trying to entice Americans north of the border because of the blowhard billionaire.“It makes a lot of sense for marketers to use Donald Trump because he’s so out there,” said associate marketing professor Grant Packard.“He has obvious humour appeal and cultural currency. Trump is such a bombastic personality.”Packard, who teaches at the Lazaridis School of Business and Economics at Wilfrid Laurier University, explains that the presumptive Republican presidential nominee is so polarizing that he is seen as the antithesis of how Canadians view themselves.For homegrown Canadian brands, the businessman is an obvious target when companies want to appeal to like-minded Americans living in the U.S.“For brands that kind of play on Canada’s modest pride, and our socially minded altruism, Trump is the anti-brand to that,” he said.Appealing to Americans appalled by Trump likely works best for brands like Roots and Molson Canadian (NYSE:TAP) — two companies rooted in Canadian nationalism and with the ability to be tongue and cheek with their marketing campaigns.Other Canadian companies like Bombardier aren’t known for having a sense of humour and and should probably shy away from advertising with a political flavour because it could be seen as opportunistic, Packard said.There are also risks to wading into the murky political choices of another country since they could alienate potential customers who, in this case, may be Trump supporters.That was a serious consideration for Air Canada (TSX:AC) earlier this month when the airline launched a campaign in five large U.S. cities urging Americans to “test drive” Canada with a visit before moving here post-election should Trump succeed in his bid for the White House.The ad, featuring a cheery flight attendant, acknowledges that many Americans are searching online about starting over in Canada.But “before you sell your house and book a one-way ticket, maybe it makes sense to check us out first,” urges the flight attendant, who points out that Air Canada operates 240 flights between Canada and the U.S. each day.Ad agency J. Walter Thompson Toronto headed the campaign. The agency’s Sarah Stringer said the intention was to capitalize on an event that happens every four years in the U.S. — the presidential election — without mentioning specific candidates or pushing for a certain outcome.“We were quite careful not to make a political statement. That’s not our business,” she said.Stringer said ultimately, Air Canada saw the campaign as an opportunity to increase their brand recognition in the U.S. as it battles fierce competition from its American rivals.It wasn’t the first time a Canadian company entered the fray of the U.S. presidential race to lift their profile.In March, a Nova Scotia DJ launched the website “Cape Breton If Trump Wins,” letting Americans know that residents of the East Coast island will welcome them with open arms.A Kitchener, Ont., startup also launched a hiring campaign on Facebook and Instagram urging expats to come back to Canada if Trump becomes president. The ad, which features a grimacing Trump, asks: “Thinking of Moving to Canada? Sortable is Hiring.”Even a new dating website got in on the anti-Trump sentiment by offering to pair Americans with Canadian singles.The website promises to “make dating great again,” a nod at Trump’s signature slogan “Make America Great Again!” has not officially launched but is currently operating a waitlist for those seeking love on both sides of the border.———Follow @LindaNguyenTO on Twitter by Linda Nguyen, The Canadian Press Posted Jun 15, 2016 2:00 am MDT Last Updated Jun 15, 2016 at 9:20 am MDT AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to RedditRedditShare to 電子郵件Email read more