Alaska News Nightly Monday Sept 24 2018

first_imgStories are posted on the APRN news page. You can subscribe to APRN’s newsfeeds via email, podcast and RSS. Follow us on Facebook at alaskapublic.org and on Twitter @AKPublicNewsListen nowState charges 41-year-old in death of Kotzebue girlZachariah Hughes, Alaska Public Media – AnchorageProsecutors allege that Peter Wilson abducted and killed 10-year-old Ashley Johnson-Barr in a case that has gripped attention for weeks.Walker campaign says Republican-funded group didn’t disclose ad spendingAndrew Kitchenman, KTOO – JuneauA complaint said the group Families for Alaska’s Future – Dunleavy failed to report ads the Republican Governors Association bought in Alaska.Russian aircraft spotted near Alaska airspace for third time this monthTim Ellis, KUAC – FairbanksThere’s been another air space incursion off Alaska by Russian military planes. The North American Aerospace Defense Command identified and tracked four Russian aircraft that entered the Alaskan Air Defense Identification Zone Friday.Fairbanks hosts air quality conference, with wood stoves a contentious topicRobyne, KUAC – FairbanksFacing a December 2019 deadline to substantially reduce local fine particulate pollution the Fairbanks North Star Borough is far from achieving attainment. The borough hosted an annual air quality conference Friday and Saturday.In Fairbanks, building a home on permafrost with an uncertain futureRavenna Koenig, Alaska’s Energy Desk – FairbanksWhen Benesch bought this property back in 1999, he was pretty sure it had permafrost under it, though he didn’t know for certain.Governor declares emergency for Alaska Native languagesAdelyn Baxter, KTOO – JuneauGov. Walker’s order directs the state to use traditional place names on state signs and to promote indigenous languages in public education.Serving your community: Sand Point teacher nominated for Alaska Teacher of the YearWesley Early, Alaska Public Media – AnchorageIngrid Cumberlidge is a third grade teacher from Sand Point. Cumberlidge has taught in the Aleutians East Borough School District for over twenty years, and her Sand Point roots run deep.Petersburg Medical Center treat flu cases from cruise shipJoe Viechnicki, KFSK – PetersburgThe same day Petersburg’s post office was shut down last Thursday with a hazardous materials spill, the Petersburg Medical Center was treating an outbreak of influenza among passengers and employees on a cruise ship docked there.Post-surge, Sitka assists electric customers with insurance claims Robert Woolsey, KCAW – SitkaAt least 50 homes are known to have experienced appliance failures — mostly in heat pumps — after a utility contractor snapped a guy wire, creating a short between the city’s high voltage transmission lines and lower-voltage distribution lines.last_img read more

Arab League urges intl pressure on Israel to halt demolition of Palestinian

first_imgThe Arab League urged on Sunday the international community to exert immediate pressure on Israel to halt the demolition of Al-Khan Al-Ahmar Bedouin village east of Jerusalem. London best pest control Israel should also be pressured to halt the systematic settlement activities meant to isolate East Jerusalem, the Arab League’s Palestine and the occupied Arab territories sector said in a statement.Such moves will divide the West Bank and eliminate any chances to reach a peaceful settlement based on the two-state solution, the pan-Arab group noted.Israel has tightened its blockade on Al-Khan Al-Ahmar Bedouin community after a one-week notice expired on Sept. 12.The Israeli high court rejected an appeal by the residents of the Bedouin community and ruled in favor of its demolition after evicting the residents on Sept. 5.After the court ruling, the Palestinians have vowed to sue Israel at the International Criminal Court if the village is demolished.More than 200 homes and community structures, including a school, a mosque, a healthcare center, are slated for demolition in the area, where nearly 1,400 Palestinians reside.The village suffers a lack of basic services and infrastructure, such as electricity network, sewage system or proper roads.Al-Khan Al-Ahmar is one of the 46 Bedouin communities in the central West Bank that the United Nations considers at risk of forcible transfer.last_img read more

Demand Generation Tips for Growing Net New Leads

first_imgDemand Generation Tips for Growing Net New LeadsYou can see from my recent blog series on building a relationship marketing program in 4 weeks, that I recommend starting simple by focusing on critical points within a particular stage in the buyer journey. In this post, I’d like to give you an example of how this can be done at the awareness stage of the buyer journey, which is about generating demand for net-new leads. The goal is to show you how you can assess which demand generation efforts work best, and how you can leverage this approach as you build your relationship marketing throughout the rest of the buyer journey.Building Awareness: 3 Demand Generation Tips1) Ask Your Current Customers about Effective Channels and MessagingRather than listing off all of the different tactics for generating demand, ask yourself — or better yet, some of your current customers — the following:How did they first learn about your organization?What key message(s) resonated with them most?By asking enough of your customers, these two simple questions can give you some good insight on which channels and messaging to use for reaching your target buyer.2) Ask YourselfNow that you have some data on channels and messaging, the next step involves assessing your organization’s readiness to plan and execute demand generation campaigns. Here’s a quick way to assess your readiness. Just fill in the blanks in the sentences below:“It’s [easy / difficult / impossible] for our marketing organization to execute [insert marketing channel campaign name] within [insert targeted time frame].“[insert marketing channel campaign name] will have the biggest impact to our demand generation efforts.What you’re looking for is a quick way of balancing priority with level of effort. For instance, if your demand generation effort focuses on search engine optimization (SEO), but you know it takes a relatively long time to see results and a significant portion of your team’s time and effort, you may want to run paid search campaigns, or enlist an outside resource such as a search agency until you can optimize your SEO process. Thinking of supplemental campaigns to run in parallel to longer term efforts like SEO will also help get your campaign off the ground while you continue to better your own process. See the bottom of this post for some alternative campaigns.3) Integrate Demand Generation ChannelsLet’s say your demand generation campaign involves SEO, display ads, email, and influencer marketing. You now want to focus on the integration of these channels to form one cohesive campaign. To begin, prioritize your list by effort/time and impact. Then map which of these programs span into other stages of the buyer journey. Depending on your time frame, you can either start with the quickest to implement or most impactful. Whichever method you choose, start one campaign at a time. You can also work on campaigns that span over multiple stages in the buyer journey. Email drip campaigns are a good example because they can span over the the course of multiple stages and branch out to specific conversion points. So, if they are relatively easy for you to build, chances are you’ll also get more bang for your buck by starting there. Here is an example of a buyer stage map and how the email drip campaign spans over two stages:demand generation campaigns over multiple buyer stagesAdditionally, by building one campaign at a time within the same stage, you’ll have a better sense of how to integrate the messaging, timing, and your reporting. Here is are examples of blog metrics that tie in different campaign data points to form an integrated look at a content marketing campaign.Alternative marketing campaignsAlternative to text ads: Remarketing, YouTube Ads, mobile marketingAlternative to SEO: Blog comments, social discussions, influencer marketingAlternative to direct mail and events: social media marketingAlternative to commercial broadcasting: viral videosBottom Line: Demand Generation is More than Buying ListsMany companies see their demand generation efforts as purchasing lists of contacts and then blasting away. Make the most of your list, and try going through some of the practical steps in this post to maximize your demand generation efforts. What other channels are you incorporating within your demand generation campaigns? What other specific demand generation tips are you looking for?AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more